Twitter is coasting along nicely after releasing a series of product improvements and maintaining a healthy ad dollars business. However, the company is still stuck in a cycle of analysis paralysis on what to do next to hit its overarching goal of user growth without offending its existing user base. Twitter is too timid to make any changes, and according to some sources, most ideas floated inside the company to achieve the goal were shot down because of the fear of losing existing users. Whenever a new idea was proposed, the response would be, “We can’t do this because X might happen,” so changes made were all incremental and didn’t really grow the user base in the last few years.
Can Live Video Save Twitter?
Can Live Video Save Twitter?
Can Live Video Save Twitter?
Twitter is coasting along nicely after releasing a series of product improvements and maintaining a healthy ad dollars business. However, the company is still stuck in a cycle of analysis paralysis on what to do next to hit its overarching goal of user growth without offending its existing user base. Twitter is too timid to make any changes, and according to some sources, most ideas floated inside the company to achieve the goal were shot down because of the fear of losing existing users. Whenever a new idea was proposed, the response would be, “We can’t do this because X might happen,” so changes made were all incremental and didn’t really grow the user base in the last few years.